Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible by integrating ZoomInfo SalesOS with Eloqua.

ZoomInfo SalesOS allows you to find buyers based on your Ideal Customer Profiles (ICP), advanced company attributes, and the most accurate contact information in B2B—all in one place. Identify your next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

INTEGRATION OVERVIEW

With ZoomInfo’s SalesOS integration for Oracle Eloqua, you can:

• Fill in the blanks in your existing data, including prospects’ direct phone numbers and email addresses
• Analyze your data to identify your best buyers and add new contacts matching those personas directly to Oracle Eloqua
• Search for prospects to add to campaigns and specify criteria such as job function, seniority, title, and more
• Shorten the time it takes to turn prospects into sales-ready leads

Automate Enrichment of Your Eloqua Database

With ZoomInfo Enrich for Eloqua, enriching information has never been easier. Enrich for Eloqua allows the information gathered from all your crucial data points, including web forms, sales, and list uploads, to be appended onto their original record.

• Infuse technographic data and company attributes into new leads and existing records.
• Automatically match and fill fields for leads, contacts, and accounts the instant it’s created.
• Maintain a consistent CRM environment by standardizing the information flowing into your Eloqua database

Quickly & Easily export SalesOS searches and audiences to Eloqua

• Export new contacts and accounts from customizable, hyper-targeted lists in ZoomInfo for easy follow-up from your Sales and Marketing teams.
• Segment contacts, personalize your campaigns, and qualify leads with ease.
• Identify and export records from any website with the ZoomInfo Reachout Chrome Extension.

FEATURES OF SALESOS

Buyer Intent
Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web.

Website Visitor Tracking
Uncover which companies are visiting your website

Zoominfo Workflows
Automate your sales plays with multi-step workflows

Zoominfo ReachOut
Access ZoomInfo insights anywhere you go

Zoominfo Contact and Company Data
With ZoomInfo, you can get prospecting insights about B2B companies you can’t find anywhere else. You can access org charts, technographics, employee and revenue growth rates, Scoops, News, and more.

Includes 220+ million contacts and 100+ million companies, with millions of updates being made daily.

Contact Tracking
Easily track your account champions and key contacts to stay informed of where your best relationships are and whether people moves will impact existing business or open the door for new opportunities.

Benefits

• Reduce customer and prospect frustration.
• Remove friction from internal marketing operations workflows.
• Cut costs associated with contact-based pricing.
• Improve lead scoring and routing, which in turn makes for better prospect engagement, higher quality leads, and better conversion rates across marketing and sales efforts.
• Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns.
• Maintain email integrity and avoid emailing unverified addresses, which can result in email penalties or accounts being shut down

Resources

Implementation Guide: Eloqua

Implementation Guide: Enrich for Eloqua

Data is at the core of all modern business operations. More often than not, companies find themselves dealing with databases riddled with incomplete, inaccurate, and outdated information.

OperationsOS is the #1 data orchestration platform for Oracle-Eloqua to manage data at every stage of the customer life cycle. The ZoomInfo OperationsOS Platform orchestrates Eloqua CRM and Marketing Automation processes like managing duplicates, data scoring, segmentation, enrichment, lead routing and much more – empowering GTM teams to find the right customers and convert them faster.

FEATURES

OperationsOS is the #1 data orchestration platform for Oracle Eloqua to manage data at every stage of the customer life cycle. The ZoomInfo OperationsOS Platform orchestrates Eloqua CRM and Marketing Automation processes like managing duplicates, data scoring, segmentation, enrichment, lead routing and much more – empowering GTM teams to find the right customers and convert them faster.

INTEGRATION DETAILS

Dedupe
Find & merge duplicates in Eloqua with flexible matching & merging customization.

Normalize
Normalize data values to a standard taxonomy (i.e. New York = NY) to ensure the format of incoming data complies with your routing and external system

Enrich & Clean Inbound Leads in Real-time from Any Source
Using the world’s best B2B data, enrich, validate, and dedupe every lead from your Eloqua forms in real-time, so you can make sure your forms are as short as possible and ensure your Eloqua database has the information needed for your data-driven initiatives.

Multi-Vendor Enrichment (Real-Time & Bulk)
Enrich Eloqua data using any combination of data vendors and eliminate the headaches of setting up integrations.Create conditional rules to determine which sources are called on across multiple scenarios.

MarketingOS + Eloqua

MarketingOS helps marketers target, engage, and convert leads to buyers through personalized engagements across multiple channels such as display advertising, email, paid, social, website chat, and website conversions. Backed by the world’s largest collection of B2B contact data, this solution takes any marketing strategy to the next level.

ZoomInfo MarketingOS turns your site into a high-conversion digital storefront, with dynamic & enriched single-field forms, unique visitor identification, and human-first chat engagements. Create an experience that leads site visitors to visit more pages, consume looking at more content, and ultimately raise their hand to talk to Sales.

Integration Details

Quickly & Easily export MarketingOS searches and audiences to Eloqua

Easily import new leads and accounts from the most comprehensive B2B database

• Build customizable, hyper-targeted lists in ZoomInfo and easily push details to Eloqua for easy follow-up from your Sales and Marketing teams.
• Select entries in ZoomInfo and upload them individually or in bulk to your Eloqua account.
• Segment and personalize your campaigns and qualify leads without even breaking a sweat using ZoomInfo’s Eloqua Connector.

Features

Display Advertising
Leverage Eloqua Company & Contact data to launch targeted display and social advertising campaigns to prospects based on Intent and relevant Lead or Account data .

Website Visitor Tracking
Identify and take action on the companies and decision makers exploring your business website by  de-anonymizing  and automatically connecting IP addresses to Eloqua Contact & Company records.

Workflows
Leverage Workflows to convert company IP addresses into comprehensive buyer profiles and automate activities across channels and technologies.

Buyer Intent
Identify sales-ready leads researching relevant topics and keywords on the web from IAP Accounts in your Eloqua.

Contact & Company Data Enrichment
Enrich Leads and Accounts in your Eloqua systems with the world’s best B2B data.
CONTACT DATA – Access 50M+ direct dial phone numbers and 129M+ verified email addresses
COMPANY DATA – Tailor your account universe with 300+ attributes, insights and recent activities

FormComplete
Connect ZoomInfo your Eloqua forms to enrich leads and validate email addresses in real time. FormComplete reduces required fields, captures data from abandoned forms, and increases form conversation rates.

Workflows
Automation removes the daily mundane, time-consuming tasks from marketers’ lists and allows them to involve more in strategic decision making. Instantly trigger go-to-market activities in Eloqua and any connected system based on the signals that matter most to your business.

NeverBounce Email Verification
Protect your sender reputation and ensure the highest inbox deliverability. The Eloqua-Neverbounce integration allows you to easily import your Eloqua leads into NeverBounce and send the results back to Eloqua.

Resources

Implementation Guide: Eloqua

Implementation Guide: Enrich for Eloqua