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B2B intelligence, at your fingertips
Access data, on-demand
Deliver the right message to the perfect prospect
Reveal the prospects you should be targeting
Put campaigns in front of people & companies who matter most
Convert more leads using less form fields
Capture anonymous visitors & take immediate action
Adobe Marketo Engage offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Adobe Marketo Engage is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.
ConnectIdentify your ideal customer profile and up-level your Marketo database with ZoomInfo .
Combine best-in-class company and contact insights and advanced go-to-market capabilities with your organization’s sales records and business-specific data.
From ultra-targeted prospecting to native application access to continuous lead enrichment, integrating Marketo with ZoomInfo arms sellers with the coordinated account and contact insights they need, when and where they need them, to close business fast.
Automate Enrichment of Your Marketo Database
With ZoomInfo Enrich for Marketo, enriching information has never been easier. Enrich for Marketo allows the information gathered from all your crucial data points, including web forms, sales, and list uploads, to be appended onto their original record.
Quickly & Easily export SalesOS searches and audiences to Marketo
Easily import new leads and accounts from the most comprehensive B2B database
Filter searches and build lists using your Marketo data within ZoomInfo
If your team is using Marketo and ZoomInfo, it could be very easy for your organization to literally spend hundreds of cumulative hours cross-referencing information between the two platforms. Or… you could just take advantage of Marketo filtering and have your organization spend more time closing deals.
When you use Marketo filters, you are able to see Lead data right within ZoomInfo. Your team will be able to use key data points such as unsubscribed opt-outs, lead ownership, and more.
Buyer Intent
Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web.
Website Visitor Tracking
Uncover which companies are visiting your website.
Zoominfo Workflows:
Automate your sales plays with multi-step workflows.
Zoominfo ReachOut:
Access ZoomInfo insights anywhere you go with our ReachOut Chrome extension.
Zoominfo Contact and Company Data:
With ZoomInfo, you can get prospecting insights about B2B companies you can’t find anywhere else. You can access org charts, technographics, employee and revenue growth rates, Scoops, News, and more.
Includes 130+ million contacts and 95+ million companies, with millions of updates being made daily.
Contact Tracking
Easily track your account champions and key contacts to stay informed of where your best relationships are and whether people moves will impact existing business or open the door for new opportunities.
Continuously clean and maintain high quality data in Marketo.
The ZoomInfo OperationsOS Platform orchestrates Marketo and CRM processes like managing duplicates, data scoring, segmentation, enrichment, and much more – empowering GTM teams to find the right customers and convert them faster.
Data Cleansing & Deduplication for Marketo
Take advantage of powerful proprietary deduplication technology to quickly and easily merge duplicates based on your needs.Standardize your data with centralized naming conventions to improve Marketo reporting, analytics, and accessibility.
Enrich & Clean Inbound Leads in Real-time from Any Source
Using the world’s best B2B data, enrich, validate, and dedupe every lead from your Marketo forms in real-time, so you can make sure your forms are as short as possible and ensure your Marketo database has the information needed for your data-driven initiatives.
Multi-Vendor Enrichment (Real-Time & Bulk)
Enrich Marketo data using any combination of data vendors and eliminate the headaches of setting up integrations.Create conditional rules to determine which sources are called on across multiple scenarios.
Marketo Data Management Tools – Manipulate, Update, Import, Delete in Bulk
Easily perform custom modifications to insert, replace, reassign, delete, transform, and fix Marketo data en masse or real-time in just a few clicks.
Data Segmentation
Customize audience segments by vertical, persona, buyer stage and any mix of other criteria unique to enable consistent, curated communication with your prospects and customers.
Salesforce Lead Routing
Use a drag and drop visual interface to easily manage territories and complex assignment workflows to ensure that leads gets assigned to the correct rep, fast!
ZoomInfo Chat enables businesses to greet website visitors armed with ZoomInfo Intelligence for informed and tailored conversations that convert.
ZoomInfo Chat helps you identify and target prospects from your Marketo database when they on your website . ZoomInfo Chat’s Marketo integration enables you to guide your visitors through personalized conversation flows and update new leads you create in ZoomInfo Chat back to your Marketo.
The ZoomInfo Chat Marketo integration enables you to move leads down the funnel towards a positive sales outcome while ensuring that they are engaged throughout their buying journey.
By connecting the hub of your sales activity and data in Marketo to ZoomInfo Chat, you can:
You can create leads in Marketo by mapping your Marketo Lead object with ZoomInfo Chat through Field Mapping in ZoomInfo Chat. Field mapping allows you to define and map Marketo fields to the ZoomInfo Chat Lead object and keep your Marketo instance updated with the freshest and most contextual lead information.
The ZoomInfo Chat Marketo Integration allows customers to push their visitor chat log to their Marketo Instance as a Custom Activity. This helps visitors that are already Marketo leads to be enriched with their ZoomInfo chat history.
LIVE CHAT
Get instant alerts when ideal leads or existing customers are on your website, then kick off the conversation from your favorite collaboration channel.
CHATBOT
Create tailored conversation flows based on known account information, and what they are engaging with on your site no matter what time or day it is.
REAL-TIME MEETING SCHEDULER
Automated meeting and demo scheduler speed up the sales cycles allowing you or your chatbot to engage prospects—on the fly.
ROUTE THE LEADS YOUR SALES TEAM WANT TO ENGAGE.
Bring your reps high-quality leads the moment they visitor your website. With ZoomInfo intelligence working behind the scenes, our live chatbot identifies visitor traffics and routes prospects to the best rep based on priority, availability, geography, or account ownership.
AB TESTING
See what introduction captivates site visitors the most through AB testing.
MarketingOS helps marketers target, engage, and convert leads to buyers through personalized engagements across multiple channels such as display advertising, email, paid, social, website chat, and website conversions. Backed by the world’s largest collection of B2B contact data, this solution takes any marketing strategy to the next level.
ZoomInfo MarketingOS turns your site into a high-conversion digital storefront, with dynamic & enriched single-field forms, unique visitor identification, and human-first chat engagements. Create an experience that leads site visitors to visit more pages, consume looking at more content, and ultimately raise their hand to talk to Sales.
Display Advertising
Leverage Marketo Company & Contact data to launch targeted display and social advertising campaigns to prospects based on Intent and any relevant Lead or Account data attribute.
Website Visitor Tracking
Identify and take action on the companies and decision makers exploring your business website by de-anonymizing and automatically connecting IP addresses to Marketo Leads & Company records.
Leverage Workflows to convert company IP addresses into comprehensive buyer profiles and automate activities across channels and technologies.
Buyer Intent
Identify sales-ready leads researching relevant topics and keywords on the web from IAP Accounts in your Marketo.
Contact & Company Data Enrichment
Enrich Leads and Accounts in your Marketo systems with the world’s best B2B data.
CONTACT DATA – Access 50M+ direct dial phone numbers and 129M+ verified email addresses
COMPANY DATA – Tailor your account universe with 300+ attributes, insights and recent activities
FormComplete
Enrich Forms as they are submitted.
Connect ZoomInfo your Marketo forms to enrich leads and validate email addresses in real time. FormComplete reduces required fields, captures data from abandoned forms, and increases form conversation rates.
Workflows
Automation removes the daily mundane, time-consuming tasks from marketers’ lists and allows them to involve more in strategic decision making. Instantly trigger go-to-market activities in Marketo and any connected system based on the signals that matter most to your business.
NeverBounce Email Verification
Protect your sender reputation and ensure the highest inbox deliverability. The Marketo-Neverbounce integration allows you to easily import your Marketo leads into NeverBounce and send the results back to Marketo.
Chat
Enables customized, real-time live-chat engagement with high-value website visitors. Get instant alerts when Marketo leads or existing customers are on your website, then kick off the conversation from your favorite collaboration channel.
ZoomInfo Chat’s Marketo integration enables you to guide your visitors through personalized conversation flows and update new leads you create in ZoomInfo Chat back to your Marketo.
Easily import new leads and accounts from the most comprehensive B2B database
If your team is using Marketo and ZoomInfo, it could be very easy for your organization to literally spend hundreds of cumulative hours cross-referencing information between the two platforms. Or… you could just take advantage of Marketo filtering and have your organization spend more time closing deals.
When you use Marketo filters, you are able to see Lead data right within ZoomInfo. Your team will be able to use key data points such as unsubscribed opt-outs, lead ownership, and more.
Access the most comprehensive B2B intelligence on the planet.