Gain access to TechnologyAdvice Buyer Intent–a leading first-party buyer intent data platform collected from over 30+ niche tech brands. Marketers and sellers can see activity from highly engaged audiences exploring solutions in your category through buyer’s guides, product comparisons, top alternative articles, and more.
The TechnologyAdvice + ZoomInfo integration empowers B2B sales and marketing teams to target accounts with confidence by combining TechnologyAdvice’s exclusive first-party buyer intent data with ZoomInfo’s rich contact-level intelligence.
With this data, marketers and sales teams can:
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Identify in-market accounts showing purchase intent for specific products, categories, and competitors.
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Pinpoint decision-makers and champions within those accounts using ZoomInfo’s contact-level intelligence.
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Engage prospects faster by knowing exactly who to reach out to and when.
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Mitigate churn by triggering outreach to customers researching competitors.
This integration helps sales teams prioritize outreach to accounts that matter most and enables marketers to run more targeted, high-performing ABM campaigns. Use this integration to boost pipeline, accelerate deals, or protect your current customer base.