ZoomInfo Marketplace

Empower your teams to unlock insights, engage customers, and win faster with plug-and-play and customizable integrations that bring best-in-class B2B intelligence directly to your tech stack.

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TechnologyAdvice

Uncover In-Market Accounts When It Matters Most. Know exactly when to engage your target accounts and exactly who to contact. TechnologyAdvice Buyer Intent gives you access to TechnologyAdvice’s 1st-party buyer intent data from millions of tech buyers actively researching new solutions across their 30+ tech media brands that generate 12M+ monthly pageviews. Use this data to understand who is showing purchase intent by researching relevant products, competitors, and categories.

Connect TA Buyer Intent

Overview

Gain access to TechnologyAdvice Buyer Intent–a leading first-party buyer intent data platform collected from over 30+ niche tech brands. Marketers and sellers can see activity from highly engaged audiences exploring solutions in your category through buyer’s guides, product comparisons, top alternative articles, and more.

The TechnologyAdvice + ZoomInfo integration empowers B2B sales and marketing teams to target accounts with confidence by combining TechnologyAdvice’s exclusive first-party buyer intent data with ZoomInfo’s rich contact-level intelligence.

With this data, marketers and sales teams can:

  • Identify in-market accounts showing purchase intent for specific products, categories, and competitors.
  • Pinpoint decision-makers and champions within those accounts using ZoomInfo’s contact-level intelligence.
  • Engage prospects faster by knowing exactly who to reach out to and when.
  • Mitigate churn by triggering outreach to customers researching competitors.

This integration helps sales teams prioritize outreach to accounts that matter most and enables marketers to run more targeted, high-performing ABM campaigns. Use this integration to boost pipeline, accelerate deals, or protect your current customer base.