ZoomInfo Marketplace

Empower your teams to unlock insights, engage customers, and win faster with plug-and-play and customizable integrations that bring best-in-class B2B intelligence directly to your tech stack.

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Reltio Enrichment with ZoomInfo

Boost sales and marketing effectiveness with sales, marketing, and other customer-facing teams to drive increased value to your business

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Overview

The success of any sales and marketing strategy depends on comprehensive, current, and correct customer and prospect information—organizations and contacts—in a unified profile available in real time. Incomplete and inaccurate data results in poor planning, sluggish or ineffective marketing performance, missed opportunities, and even lost customers. Unified, reliable, and real-time customer and prospect views provide the right information about the right business opportunity at the right time, enabling marketing, sales, and other customer-facing teams to strategically manage the customer lifecycle for improved operational value.

Reltio's cloud-native data unification platform combined with ZoomInfo’s extensive business contact database offers you a wealth of high-integrity, real-time information about customers’ organizations and related contacts. The Reltio Enrichment with ZoomInfo integration effortlessly enriches your customer data, so you can make selling and marketing motions and decisions based on up-to-date insights.

Get started quickly with Reltio Multidomain MDM or Reltio Customer 360 preconfigured for ZoomInfo organization and contact enrichment to jump-start your implementation. There is no need to first define your base data model, matching algorithm, or integration APIs—these are all configured for you out of the box. Should you need further customization for the integration, that’s easy with our low-code/no-code editor. Reltio Enrichment with ZoomInfo helps you learn more about your customers’ firmographics, demographics, contacts, and much more—offering relevant insights to improve customer engagement and upsell to the broader customer organization.


ZoomInfo + Reltio: Better Together


Reltio Enrichment with ZoomInfo builds on the Reltio platform, which delivers clean, unified data from all your connected systems in milliseconds. ZoomInfo enriches this data to help your teams learn more about your customers and how best to contact them—offering relevant insights to improve sales and marketing effectiveness while improving customer engagement. Together, we help get sales, marketing, and other customer-facing teams on the same page to drive increased value to your business.

Features

Customer Data Governance

Discover matching records from ZoomInfo, then automatically merge the best matched record with your customer profile or—when multiple matches are found—review and merge all matched records.

Enriched Profiles

Enrich your Reltio customer and prospect data from ZoomInfo using your choice of update frequencies—near-real-time web services, batch, or on-demand—so your data is always current.

Hierarchies and Relationships

ZoomInfo’s organization linkage can be brought in or constructed automatically during the enrichment process and visualized as a parent/child hierarchy to view customers with their corporate structures.

Up-to-Date Contact Data

ZoomInfo supports B2B businesses with comprehensive data—job titles, roles, email addresses, phones, and more—a useful resource for sales, marketing, and other customer-facing teams.