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Empower your teams to unlock insights, engage customers, and win faster with plug-and-play and customizable integrations that bring best-in-class B2B intelligence directly to your tech stack.
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PathFactory

Leading organizations trust ZoomInfo + PathFactory to bridge the gap between anonymous traffic and actionable engagement data.

Overview

ZoomInfo Experience

Data Features
Data Connector: GTM STUDIO
Mutual customers can enrich GTM Studio Audiences using their PathFactory license by creating a Custom Data Connector (Guide).

PathFactory Experience

Data Features
PathFactory Native Integration:
Mutual customers can bring ZoomInfo GTM Intelligence to deanonymize site visitors and enrich their profiles with firmographic data within PathFactory (Implementation Guide).

ZoomInfo API/MCP:
Mutual customers and partners can develop Apps to pull ZoomInfo’s GTM Intelligence via API/MCP to power vendors like PathFactory. Visit docs.zoominfo.com to learn more.

iPaaS / Integration Solutions:
ZoomInfo has pre-built integrations for various integration-platform-as-a-service (iPaaS) and similar integration vendors (Full List)

UI-Based Features
Chrome Extension: GTM STUDIO COPILOT ZI SALES ZI TALENT
ZoomInfo’s Google Chrome Extension overlays our GTM Intelligence all over the web. To request an improvement to automatically match to people or companies within PathFactory's Web App, please submit a request to [email protected]. (Overview | Connect)

Features

Identify and Enrich Unknown Visitors

PathFactory leverages ZoomInfo’s powerful Reverse IP Lookup to retrieve detailed business intelligence on previously unknown visitors, helping you uncover valuable engagement opportunities.

Real-Time Personalization

With instant access to enriched visitor data, PathFactory dynamically adjusts content experiences, ensuring every visitor receives relevant, high-impact content tailored to their company and interests.

Advanced Analytics & Reporting

Gain deeper insights into who is engaging with your content. Understand what industries, company sizes, and geographies are interacting with your experiences, empowering data-driven decision-making.

Seamless Integration for Scalable Growth

No manual effort required—once set up, PathFactory automatically enriches visitor data in real-time, allowing sales and marketing teams to act with confidence.

Categories

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Resources

Website

Categories

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Resources

Website

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