ZoomInfo Marketplace

Empower your teams to unlock insights, engage customers, and win faster with plug-and-play and customizable integrations that bring best-in-class B2B intelligence directly to your tech stack.
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PathFactory

Leading organizations trust ZoomInfo + PathFactory to bridge the gap between anonymous traffic and actionable engagement data.

Overview

Enhance your PathFactory experiences with real-time visitor intelligence powered by ZoomInfo. Identify unknown visitors, enrich their profiles with firmographic data, and personalize content journeys instantly!

Features

Identify and Enrich Unknown Visitors

PathFactory leverages ZoomInfo’s powerful Reverse IP Lookup to retrieve detailed business intelligence on previously unknown visitors, helping you uncover valuable engagement opportunities.

Real-Time Personalization

With instant access to enriched visitor data, PathFactory dynamically adjusts content experiences, ensuring every visitor receives relevant, high-impact content tailored to their company and interests.

Advanced Analytics & Reporting

Gain deeper insights into who is engaging with your content. Understand what industries, company sizes, and geographies are interacting with your experiences, empowering data-driven decision-making.

Seamless Integration for Scalable Growth

No manual effort required—once set up, PathFactory automatically enriches visitor data in real-time, allowing sales and marketing teams to act with confidence.

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