By integrating Knowledge with ZoomInfo, you can leverage contact-level behavioral data and prioritize prospects based on true behavioral signals—not just inferred interest. Knowledge combines psychographic alignment, firmographic context, and verified third-party activity to identify the individual buyers most likely to be in-market and most naturally aligned to your message, improving outreach precision and increasing conversion efficiency.
This powerful integration allows your team to power the most effective sales motions toward your best-fit accounts when they are most likely to convert.
Enhanced Sales Outcomes
- Higher pipeline efficiency, improved conversion rates, and smarter use of ZoomInfo credits
- Personalized messaging based on psychographics compatibility
- Enhanced seller confidence via Buyer Journey and Conversation Guidance
- Shorter sales cycles and increased ROI on outbound efforts
Features
Prioritize Outreach with Intent Signals
Users log into Knowledge, connect to ZoomInfo via the native integration, and build a list of potential buyers. Knowledge then layers on third-person, contact-level intent to highlight which individuals are actively showing in-market behavior.
With Knowledge's advanced intent modeling capabilities, you can:
- Search and target accounts that are in-market right now and primed for outreach
- Filter by granular intent signals that reveal individuals actively researching your category, comparisons, competitors, alternatives, sponsored content impressions, across the internet
- Navigate to the ZoomInfo tab in Knowledge to drill down into what products and solutions specific individuals are exploring
- View detailed intent signals by date, visit type, visitor location/geography, and more for each contact—not just at the account level
- Track engagement at every stage of the funnel by combining ZoomInfo's top-of-funnel intent data with Knowledge's mid-to-bottom funnel contact-level signals
Psychographic-Based Lead Scoring
After building a list of contacts, users can leverage Knowledge's psychographic models to identify which prospects are most naturally aligned for rapport and conversion. This prioritization helps reps tailor messaging and engage the right people in the right way.
Enhanced capabilities include:
- Match accounts actively researching you with contacts from ZoomInfo, prioritized by Knowledge's intent and psychographic scoring
- Use additional filters like job title and geography to ensure your outreach goes to your target persona when they're most likely to convert
- Leverage ZoomInfo's contact data and company org chart intelligence to identify and engage your entire buying committee
- Create personalized outreach based on Knowledge's behavioral and psychographic insights
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Multi-Source Contact Enrichment
Users can upload external contact lists into Knowledge, enrich those records through ZoomInfo integration for firmographic and contact-level data, and then apply Knowledge's intent and psychographic layers. This combined enrichment enables both high-confidence targeting and precision sequencing.
The multi-source enrichment workflow allows you to:
- Leverage ZoomInfo's company data to identify your best-fit accounts and total addressable market based on key demographic and technographic characteristics
- Enrich these accounts with Knowledge's behavioral signals for complete prospect intelligence
- Combine first-party data from your CRM with third-party behavioral signals for comprehensive engagement tracking
- Identify when specific individuals at your target accounts are actively researching your competitors, indicating they're close to making a buying decision
- Develop a unified view of prospect engagement across all touchpoints and channels
